Squama Recordings9

Steffi Bauer

Art DirectionDesignConsultingDevelopment

Website design, development and communication strategy for textile designer and illustrator Steffi Bauer. A system of building blocks and unique layouts allows for a flexible yet specific presentation of content without too much overhead.
In addition to a classic store, the products are also tightly interlinked with the detailed case studies – creating natural shopping opportunities with reduced friction.

steffibauer.com/

Homepage with entry animation, multiple layout options for textile design / illustration spotlights, as well as teasers for the most important sections with optional news or product features

Tailored page transition for textile design case studies.

They offer various content blocks to build content appropriate layouts and optional product highlights that can be added to the cart without a detour to the dedicated store page.

Products are automatically synced to the backend from Shopify, allowing for greater flexibility in presentation, such as different media/description for each variant, video thumbnails and more.

Still, Shopify functions as the single source of truth for all information regarding stock and prices.