Schwarzer Dackel
Dynamic identity and Art Direction for Schwarzer Dackel (engl.: Black Dachshund), a local bar and nightlife spot in Munich's Westend. The only constants are the typeface, color scheme and theme of the illustrations.
Each of the hundreds of dachshund drawings was sourced straight from the community, giving patrons and friends the opportunity to contribute. This allows for a living and breathing identity that truly connects to its audience.
- Illustration: Various




Illustrations: Maximilian Schachtner (1), Philipp Polder (2)
So far, more than 300 unique illustrations have been collected from patrons, DJs, staff and other friends of the bar. 3D Animation: Pawel Szczypinski
Digital Menu that can be easily updated through a tailored Custom Management System. Illustration: Stella Klump
Mobile Landing Page. Illustration: Moriz Oberberger
Various applications of the brand identity throughout the years. Illustrations: Hannes Rohrer (1), Philipp Polder (2, 6, 7, 11), Maria Elba Garcia (3), Maximilian Schachtner (4, 5), Oliver Schwamkrug (8.1), Julian Schmidt (8.2), Colin Doerffler (11)